Having a retail shop online may be cheaper since you don’t have to pay for rent and other maintenance in a brick-and-mortar store; however, doing business online is so much harder than having a physical store. The reason is, more competitors are vying for the same top spot on search engines online, and it is easy for people to move away from your website once they don’t feel like browsing through your store. In a physical store, you have staff that can assist a buyer so the potential customer will stay in your shop for longer. Online, people can merely exit your site if they don’t get what they’re looking for in your store.
How can you draw in current and potential customers to your shop? And how can you engage them to spend some time going through your items on sale?
Search Engine Optimization (SEO) is crucial to making sure that you get your game up, and you get to set yourself apart from the rest of your competitors. If there are thousands of stores selling the same thing, how can you encourage people to visit your shop instead?
You don’t have to spend thousands of dollars to improve your SEO ranking. You can spend what you can afford to get professional New York City SEO services. For now, you can apply the tips below on your website to make sure you are on the right path. Many sites lack strong foundations for their marketing campaigns, that is why they continuously fail and can’t find a way to get on top of search engines.
Here are SEO tips for online retailers to ensure your success:
1. Think through your every product description
You may have great product photos that you’ve even hired a professional photographer to do the portfolio for you. However, no matter how good your photos are, if you don’t have an appropriate description for each of your product then you are setting yourself up for failure. Complementary texts are relevant because these are what search engines see (unfortunately, as of now, search engines cannot “read” your images) and are the bases of your SEO ranking.
Make sure to give an effort to write descriptions for every product and service that you sell. Make it unique and don’t just rely on your manufacturer’s description. With texts, not only will it be easier for your clients to find what they are looking for, but it is also going to be a breeze for search engines to index and rank your site.
2. You don’t encourage clients to put product reviews
Product reviews are crucial in this day where companies have to compete for sales fiercely. And when you have an online shop, potential customers will most likely read reviews before they decide which one to buy. It’s not going to be good for your sales and SEO ranking if you keep on missing out on publishing customer reviews. It can be challenging to collect and ask buyers to leave a review, but all it takes is some courage and tact to ask for this little favor.
Putting up an online shop is incredibly challenging these days, but there are so many ways for you to improve your marketing strategies. The importance is for your uniqueness to shine out, and to get your clients do the talk for you.